This was established in 1968 by Alan Sugar, the sole reason for this is to come up with consumer electronics. Swiftly, the company came up with a strategy has it moved to the forefront of Hi-Fi and lowed priced TV in the ’70s. As of 1980, it was publicized, and each of them became doubled after it made an entrance into the computer market. Of course, the first computer, which is the CPC launching came up in 1984, and other models that immediately follow include CPC 664 and CPC 6128 in 1985. In 1990, the variants of the 6128 and 464 were launched and the functionality increases

Later in 1985, there comes the introduction of the Amstrad PCW, it was prevalent among the people. Initially, it was a word processor, but then it could run on the CP/M operating system

The announcement was made by Amstrad on the 7th April 1986 that he has bought and acquired the exclusive right to trade Sinclair product which is up to £5 million. Later 2 new variants of Spectrum was launched by Amstrad. The first one was ZX Spectrum +2, and also with the inclusion of a tape drive that is in-built. The year after brought in the ZX Spectrum +3, it is with an in-built floppy disk, and it also used the 3 disks which are used by many of the Amstrad machines.

Range of cheap and efficient MS-DOS-based personal computer was produced in 1986, and the first one happens to be PC1512 which price was £399. The product was faced with big success as it captures the European market which is over 25%

An attempt was made in 1988 by Amstrad to come up with a personal portable computer using the PPC512 and 640 models, and the introduction was before the production of Macintosh portable. MS-DOS was run, and they also give an inbuilt LCD screen. In making the conscious effort to make full exploitation of the Sinclair brand, it provides room for the launching of the Sinclair Desktop PCs, they includePC200, and PC500. Both were faced with reasonable enthusiasm by the public

As at the 1990s, Amstrad continues its success stories till the early 90s, as it facilitates the production of 286, and 386 technology. Then Amstrad has started losing its edge has numerous players are now available at the European PC market.

Diversification came in in 1993 as it entered into video game market launching Amstrad GX4000. This was met with a commercial failure given the fact that it uses 8-bit technology, it is not sufficient compared to Super Nintendo and Sega Mega Drive who are the competitors.

Amstrad was able to get a license in 1993, and this paves the way for the production of Amstrad mega PC, this is just an effort to have their stand in the market. That very year, a Pen Pad was released which is so much alike as the Apple Newton, the only thing was that the price was lower

Later on, Amstrad shifted its attention away from the computer and gradually invested in communication. couples of companies were bought, which include Dan call Telecom, Viglen Computer, Betacom, and some others.